Glossary

Zone 
A place where you display ads. You can use the same zone on one ads spot (if you need individual statistic for each spot) or on many ad spots, it's on you. Zones are also used by advertisers and publishers. Publishers make their offers in a zone, advertisers buy their impressions, clicks or days in a particular zone. A zone, defined by the admin, is a connection between advertisers and publishers.

Keyword
Another way to display ads on your pages. Advertisers and admin can enter keywords to individual campaigns and the system reads keywords from the pages where is located the ad code. It reads the title tag of these pages and also the first 100 words in the body section. If some of these keywords is used in a campaign, the ad appears on that page.
Note: The system needs more system resources to display ads based on keywords. If you'll use only ads based on zones, your system will work faster.

Advertisers
Customers who pay for clicks, impressions and/or days. They can submit their ads to the system and exactly set the days and hours when each of their ads should be displayed. They also can set how many clicks, impressions or days should be used by individual ads, they even can set Maximum number of clicks or impressions per day.

Publishers 
Partners who display ads on their pages for money. There are used "publishing places". Each publisher can have one or more places (Zones). The system is able to track hits only from the exact URL approved by admin or from the whole domain or from any place on the Net - it depends on your configuration. Publishers can be paid once or twice a month.


 

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